Why You Need to Build a Brand (And Who Should Have One)

Branding isn’t just about having a cool logo or a catchy tagline. It’s the heart and soul of your business—the personality, values, and message that people associate with your name. Think of branding as your business’s voice, face, and vibe. When done right, it builds recognition, trust, and long-term customer loyalty. In today’s hyper-competitive digital […]